Any good marketer knows that the most successful campaigns use multiple forms of media. In fact, dollar-for-dollar, small businesses will see a greater return on investment with a physical mailing than with a social media campaign. Likes and follows might make you feel good, but that doesn’t necessarily translate into sales.
Keep this in mind when considering your approach to marketing:
- Every U.S. household has a mailbox, not everyone has a social media profile
- The vast majority of people check their mail daily, not everyone checks a social media profile
- As with all media, quality always shines, so be sure to use a professional designer that has experience with your industry
- The most successful campaigns make use of all forms of media, including: Print, Social, Email, Broadcast, Billboards and Telemarketing. Integrate as many types as you can, based on your budget and goals.
We can help you craft a targeted campaign that hits the mark, whether it be local, regional or international.
