Cult Theatre Postcards: Series One, Card Number 6 – Adams Theatre


This historic Cult Theatre Grindhouse Postcard features an extremely rare photo of the Adams Theatre. The Adams Theatre was located at 28 Branford Place in Newark, New Jersey.

When the photo was taken, the Adams Theatre was screening the kung fu films Bloody Avengers, Challenge of the Masters, and Hammer of God.

The Adams Theatre in Newark, New Jersey was previously known as the Shubert Theatre, Payton’s Theatre and Keeney’s Theatre. The Adams Theatre presented everything from stage plays to Kung-Fu movies in its long history. Its most successful period was from the late-1930’s into the 1950’s, first with “Big Band” stage shows supporting the movies, and then as a burlesque house with famous strippers like Blaze Starr, Tempest Storm and Georgia Southern.

The William E. Lehman-desiged theatre opened in 1912 as the Shubert, presenting Broadway plays. In 1913, the name and management shifted to Payton’s Theatre, followed by Keeney’s Theatre, which changed the policy to vaudeville and films. In 1931, two Greek immigrant brothers who’d adopted the family name of Adams renamed the theatre after themselves.

The Adams Theatre was operated by Paramount Pictures in the early 1940’s. It continued as a grind movie house into the 1980’s and is still standing.

All Cult Theatre Postcards feature vintage and grindhouse movie theaters within the United States. The series includes cinemas in major urban centers such as Downtown Los Angeles, New York’s Times Square – then known as “The Deuce,” Boston, Chicago, Detroit, Philadelphia, Baltimore and many, many more famous cities. The movie theatres are screening cult classics, B-movies, martial arts films, horror films, Bloody Avengers and more.

The time was the 1980’s and movie theaters were attempting to reinvent themselves, with smaller budgets and new audiences. Many independently owned theaters resorted to low-cost B-movies and Asian movie imports, especially kung fu films.

Other movie theaters in the Cult Theatres Postcard collection include The Loew’s Theater, Rialto Theater, Anco Theater, Malco Theater, Paramount Theater, Fox Nickelodeon Theater, Luna Theater, Woods Theater, Cameo Theater, Cinema 35 Theater, Washington Theater, Capri Theater, Publix Theater, The Pussycat Theater, Center Theater, McVickers Theater, The Castle Theater, El Morro Theater, Cine 42 Theater, Stadium Theater, Empire Theater, Majestic Theater, Brauntex Theater, RKO Jefferson Theater, Times Square Theater, Liberty Theater, Roxy Theater, Embassy Theater, Strand Theater, Uptown Theater, State-Lake Theater, Los Angeles Theater, Tower Theater, Victoria Theater, Adams Theater, Chicago Theater, Boulevard Theater, New Isis Theater, Howard Theater, Academy Theater, Sam Eric Theater, Sameric Theater and more.

This vintage-style movie theater postcard item has been filed under theaters, theatres, grindhouse, movie theaters, vintage, grind house, cinemas, entertainment, collectibles, b movies, grindhouse theaters, cult cinemas, cult classics, martial arts films, movies, horror films, the deuce, hollywood, 42nd street.

These extremely rare movie theater images are officially licensed and scanned directly from the negatives or the best quality photo image available.

See full set of Cult Theatre photos at