Relativity Media and IMDb today announced that IMDb is hosting the official movie website for Intrepid Pictures’ The Raven, the stylish, gothic thriller starring John Cusack as infamous author Edgar Allan Poe, releasing nationwide by Relativity Media on April 27, 2012. The innovative, cross-platform campaign also includes integration on Amazon’s Kindle with Special Offers and a photo competition on the Amazon-owned Digital Photography Review website.
This is the first time a movie studio has collaborated with IMDb to create a highly contextual, customized campaign in which IMDb’s title page serves as the official movie website for a major theatrical release. The Raven’s title page on IMDb has already amassed more than 20,000 fans that have “Liked” the film via social plugins. The Raven is currently ranked #10 on IMDb’s MOVIEmeter chart. As part of this innovative campaign, Relativity Media has driven all ofThe Raven’s online and offsite campaign media, including the movie trailer, to the film’s official website on IMDb.
“We applaud Relativity for embracing innovation and being the first to collaborate with IMDb to create this new solution for the industry,” said Col Needham, founder and CEO of IMDb.
“As the #1 movie website in the world, IMDb is the leader in movie search results and has quietly amassed unrivaled fan bases for every upcoming release – passionate, savvy fans who have opted in to receiving updates about the films they like. Rather than investing time and resources into building a dedicated movie website and then trying to drive fans there during the theatrical release window, we encourage studios to utilize IMDb’s film title pages as official movie websites and fan communication channels throughout the lifecycle of their films, including preproduction and theatrical, streaming, DVD and Blu-Ray release announcements.”
The Raven’s official site features exclusive content, trailers, television spots, cast interviews, photo galleries, cast and crew information, social plugins, related news, user generated lists, message boards, trivia and more.
Additional campaign elements include a Kindle with Special Offers integration the week of release and a recently completed The Raven photo challenge on Digital Photography Review. The Kindle with Special Offers execution launched today, and links users to the array of Edgar Allen Poe books available for free download in the Kindle store. Members of entered The Raven photo competition by submitting their own photographs inspired by one of the four weekly themes – Midnight, Entombed, Gothic and The Raven. Entries were judged by popular vote and featured on the site’s homepage. CLICK HERE for details.
To learn more about The Raven, please visit the official website at www.imdb.com/theraven.