Merging of film and music media continues with Relativity Spotify deal

Scene from Immortals
Scene from Immortals

Film studio Relativity Media, looking to forge unique marketing partnerships and alliances, has entered into a long-term commitment with award-winning digital music service Spotify, to become an exclusive launch partner in the Film category, making Relativity the first studio to run media on the platform in the U.S. Relativity kicks off this new partnership by promoting its epic adventure Immortals, which hits theaters on November 11, 2011.

Since its launch in 2008, Spotify has grown to more than 10 million registered users and more than 2 million paying subscribers, making it the fastest-growing and most successful service of its kind in the world. Spotify also recently launched a deep integration with Facebook, offering its customers new ways to discover and share music.

From the producers of 300, Gianni Nunnari, Mark Canton and Relativity’s Ryan Kavanaugh, Immortals stars Henry Cavill (Superman: Man of Steel), Luke Evans (Robin Hood), Kellan Lutz (Twillight), Isabel Lucas (Transformers: Revenge of the Fallen), Freida Pinto (Slumdog Millionaire), Stephen Dorff (Public Enemies), John Hurt (Hellboy) and Mickey Rourke (Iron Man 2). Directed by Tarsem Singh (The Cell, The Fall) and written by Charles Parlapanides and Vlas Parlapanides, Immortals tells the story of the ruthless King Hyperion (Rourke), who leads his bloodthirsty army on a murderous rampage across Greece to find a deadly weapon that will destroy humanity. A mortal chosen by Zeus named Theseus (Cavill) must lead the fight against Hyperion and his evil army with the fate of mankind and the Gods at Stake.

Relativity Media will theoretically continue to expand the Spotify relationship with its just wrapped Untitled Snow White production (in theatres March 16, 2012), starring Oscar-winner Julia Roberts, Lily Collins, Nathan Lane and Sean Bean. The company’s expansive 2012 slate also includes the action thriller Haywire (in theatres January 20, 2012), the war drama Act of Valor (in theatres February 17, 2012), the horror film The Raven (in theatres March 9, 2012), an Untitled Farrelly Bros. project (in theatres April 13, 2012), House at the End of the Street (in theatres April 20, 2012), Safe Haven (in theatres June 1, 2012), and Hunter Killer (in theatres December 21, 2012).