ReadWriteWeb reports that according to a new Forrester Research survey of 145 global interactive marketers in both B2B and B2C companies, the use of social media as a marketing tool is on the rise. According to the report, over 50% of marketers said they will be increasing their budgets for social media marketing in the coming months.
Part of the reason for this increased coin is the low cost of social media tools. The great opportunity here of course, is the variety of tools, portals and industries represented. Compared with larger expenditures including advertising, social media requires much less investment.
The report goes on to say that marketers who fund social media projects merely as experiments could be putting future initiatives at risk. Without concentrating on measurable objectives, it’s difficult to justify expanded investment in the future.
Of course, knowledge is power, in this area, as with all technology-driven media.
CLICK HERE to see a list of graphs that chart the foreseen growth.