Entertainment industry to heat up Licensing International Expo in Las Vegas

Licensing International Expo 2009 announced today the return of Twentieth Century Fox Licensing and Merchandising and Universal Studios to its exhibit floor June 2-4, highlighting the show’s dedication to growing and enhancing its entertainment category through its move this year to Las Vegas’ Mandalay Bay Convention Center.

In addition to several yet-to-be disclosed titles for 2010 and beyond, both studios will look to the world’s premier licensing marketplace to showcase such major 2009 releases as Night at the Museum 2: Escape from the Smithsonian (Fox), X-Men Origins: Wolverine (Fox), Ice Age: Dawn of the Dinosaurs (Fox), and Avatar (Fox), Cirque du Freak (Universal), The Wolf Man (Universal), Fast and Furious (Universal), and Land of the Lost (Universal).

Joining Universal and Fox at this year’s show will be all of the other major entertainment studios, including Disney Consumer Products, Warner Bros. Consumer Products, Nickelodeon & Viacom Consumer Products, DreamWorks Animation, Sony Consumer Products, Cartoon Network, Marvel Entertainment, MGM Consumer Products, Paramount Licensing and Chorion, with Warner Bros. Consumer Products, Disney, Hasbro, and Marvel Entertainment all significantly increasing their exhibit spaces over 2008.

Now in its 29th year, Licensing International Expo 2009 features nearly 600 exhibitors representing almost 7,000 brands and properties, including all of the major Hollywood movie studios, entertainment and TV companies, Fortune 500 firms, publishing giants, fashion labels and cutting-edge artists and designers. Three new exhibit categories will be also introduced at the 2009 Expo, showcasing the best of Sports, Fashion, and Interactive brands.

Licensing International Expo 2009, taking place June 2-4 at Las Vegas’ Mandalay Bay Convention Center, is the most established licensing event in the world and has become a global marketplace for leveraging brand and property equity for developing new licensed consumer products. The show’s appeal brings together top-level retail and manufacturing executives from more than 82 countries who look to Licensing International Expo 2009 to discover new brands and revenue generating opportunities within the $191 Billion licensing industry.

For more info on the event, visit www.licensingexpo.com.