Optimus launches TV ad based on contest seeking young Chicago creative talent

Leading production and post production house, Optimus, today announced that it has completed and aired Done, the TV commercial based on the winning script from the Optimus One Shot contest. The contest was staged last August in partnership with the firm’s brand marketing agency, Scott & Victor, LLC. It was a rallying call to the Chicago advertising community to showcase genuine creativity and generate excitement about Chicago as a creative environment. Done was initially aired on Comcast on January 22, and will be aired in 11 Chicago regions from January 26 through February 2.

“We came up with the idea to give away a spot that would be created by Chicago’s freshest young talent and produced start-to-finish by Optimus and our new in-house production arm, ONE. We also would handle media placement of the spot,” said Tom Duff, president of Optimus. “After developing the One Shot contest concept with Scott & Victor last August, we issued a creative brief and asked for the most creative and original expressions of it.”

Based on a script developed by Jane Ackerson and Nate DeLeon from advertising agency DDB Chicago, Done was created with the challenge of capturing the feeling and/or act of being done. Conspicuously devoid of any product, the script was then executed by Optimus, whose job is to finish commercials – making them done.

One Shot Contest Eligibility Criteria
Eligibility for the contest was limited to advertising creatives with five years or less experience, as these professionals are the most in need of quality material for their reels and are less likely, in this market, to secure production opportunities. The contest also served as a chance to introduce Optimus to this younger target audience.

Based on the criteria of content, style, originality and creativity, Ackerson and DeLeon’s script was chosen by a panel of judges that included noted directors and agency creative directors. ONE and Optimus together provided the director, production and post production teams and aired the finished spot. Done was filmed using the RED digital motion picture camera, a key area of expertise for Optimus and ONE.

To view Done online, visit www.optimus.com.