Break Media launches Creative Lab for online content development

Break Media, the Internet’s premier entertainment community for men, today announced highlights of its growth in 2008, as well as the formation of an internal development and production organization named the “Creative Lab.” This new team, consisting of proven writers, directors and producers, will be dedicated to creating original content on behalf of branded advertisers as well as humorous content for Break Media’s growing audience base of men aged 18-34. The Creative Lab will immediately benefit from access to Break Media’s 60 million unique monthly visitors, one of the largest male-skewing focus groups for content development and test marketing. With the formation of this group, Break Media becomes the most comprehensive content development resource and distribution channel for advertisers seeking to target the young male demographic.

“In the past few months, Break Media has generated more than 35,000,000 views for content produced on behalf of our advertiser clients and for the enjoyment of our audience,” said Keith Richman, CEO of Break Media. “We formed the Creative Lab to build upon this momentum. Now, we have the unique ability to create a high volume of premium content and distribute it to a significant online audience of men 18-34.”

In conjunction with the formation of the lab, Break Media has named Jonathan Small Vice-President of Creative Lab and Editorial, and Tara Leone Vice-President, Production and Distribution.

Break Media consists of wholly owned branded properties such as Break.com, Cage Potato, Chickipedia, Holy Taco, Wall Street Fighter and Screen Junkies as well as a publisher network that counts over 100 member sites.