The leading provider of premium digital audio, Audible and The Parenting Group today announced a strategic alliance that taps into the rapid growth of downloadable audiobooks and the need for innovative approaches to jumpstart interest in reading among children.
Designed to provide Parenting magazine’s readers and online users with a new place to turn children onto books, the alliance involves a Parenting-branded download boutique at AudibleKids.com and wide-ranging promotional efforts led by the magazine and its web site, Parenting.com.
The association will be tied to a Parenting section of the AudibleKids.com website which will feature children’s audiobooks recommended by Parenting editors. The boutique will also contain “all ages” listening lists for family road trips as well as select titles for moms to listen to during those rare moments when they’re by themselves.
To promote the effort, The Parenting Group will be promoting AudibleKids.com in Parenting magazine and throughout Parenting.com beginning August 12. Parenting will also be featuring AudibleKids.com in the magazine’s customized “Back to School” guide for moms, which will be distributed to over 1,000 pediatricians’ offices nationwide.
“Parenting is clearly the leading brand in America today when it comes to providing trusted advice on the best ways to raise a family and be the best mom you can be,” said Brian Fitzgerald, Vice President of AudibleKids. “So their involvement with AudibleKids is yet another validation that AudibleKids is the best way to help parents turn iPods and other MP3 players into digital learning tools to help their children read better and discover a lifelong love of books.”